At Gina Tricot I designed collections spanning all of 2021. I designed everything from apparel to accessories. My primary focus was designing garments with woven qualities for trend

and premium target groups. Form, color and quality were the main values permeating the design process. The images shown are some of the designs I made that made it to the store shelves. ​​​​​​​

The design process was never straightforward, we worked in series of iterations, constantly moving back and forward, changing the color, fabrics or form of an apparel. Furthermore we were

working with different product groups and seasons at the same time. The entire collection was built based on trend-research and then an iterative concept and product development approach.