​​​​​​B2C - At HELMSTEDT, I independently managed the webshop. In this role, I crafted the site's visual design using CSS and HTML. I coordinated and executed photoshoots with models for product ​

images, arranged and captured packshots, and maintained quality standards through editing. Additionally, I operated the PIM (product information management) system, handling

tasks such as adjusting prices, managing stock, and updating product images. Lastly, I ensured the seamless functionality of all integrations with payment and logistics systems.

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B2B - I also helped HELMSTEDT set up virtual presentations for their FW23 Space collection. The goal was to welcome wholesale customers into the HELMSTEDT world and let them

experience the collection's story as if they were in the actual showroom. My job included designing and implementing the solution, making sure it matched HELMSTEDT's look and feel for the collection.